Digital marketing centers its marketing efforts around every that type of electronic device that is connected with the internet. Companies from big to small finds value in the use of various digital platforms for example, search engines, social media, electronic mail or e-mail, including their business websites to connect with their existing and potential customers and clients. To say the truth, digital marketing is increasingly becoming common with most of the businesses practicing it either small or large amounts.
Now, the most important question that is asked to the online marketers and the marketing managers is: Why My Digital Marketing Is Better Than Yours or vice versa. In this article we will explain the reasons that make one marketer better in digital marketing than the other. So, lets delve deeper into this form of marketing to decipher the qualities that make a digital marketing professional to stand apart from the rest of their tribe.
Data Analysis
Bigdata is the most fashionable wording today that is hurled around in the digital marketing world. But everyone cannot be a master of big data. To be called a guru in big data you should know how to apply it in the right and most effective way, and maximize the results in your favor. This feat can be achieved only by an analyst who can scientifically assess and research the data, with the help of technology tools and platforms.
Most digital marketers find big data to be a challenge. It entails a different set of skills that are present only in a data analyst. A data analyst is the right person to handle big data because he’s good in figuring out what the numbers want to say. Actually the digital disruption have been so sudden and unexpected that the average internet marketer has been taken by surprise. So, to be successful the marketing team requires a member that is good at figuring out the figures, charts, and extracting relevant information contained in them. Hence, a business can implement a digital marketing campaign better than its competitor if it focuses on data analysis. Through analysis of data and optimizing campaign according to the information gained the business can increase its profitability significantly.
Paid Social Media Advertising
When social media was in its infancy it was implemented by businesses as a free marketing tool to gain a global reach. Then came Facebook and brought with it a disruption in the market. Once the Facebook ‘likes’ syndrome died out it was time to pay Facebook who had amassed a huge chunk of your data. To get insights on potential customers it was imperative to pay Facebook for the data they had collected over time.
According to the predictions made by the digital marketing experts of a leading Digital Marketing Agency Toronto “more than $25 billion will be spent on social advertising by the end of this year.” Facebook will be the platform where most of the companies will be spending their budget. In order to use Facebook some specific skills are needed, as mentioned below:
- A sound knowledge of Facebook’s analytics tool “Facebook Insights”
- The skill to use “Power Editor” well
- A skill to do oCPM bidding well
- An ability to use Facebook Look-a-like Audiences Well
- A good knowledge about using Facebook Custom Audience
- A sound knowledge about working with creative images
All of these above skills are vital to be present in a digital marketer that will make him better in digital marketing from others of the same breed.
Search Engine Marketing
In order to do better search engine marketing than your competitors a digital marketer should hone their skills in the following:
- Optimizing your content, website and blog for organic earned search.
- Setting up pay per clicks under Google’s AdWords. This form of marketing is known as ‘paidsearch engine marketing’.
‘’‘Thereare no shortcuts when it comes to building earned authority to rank high on search engines,’’ say the digital marketing specialists of an eminent Marketing Agency Toronto. However, a good marketer will go the extra mile to drive traffic to their websites constantly and that traffic will bring valuable leads with greater chance of converting. The key is to use a mix of content marketing and paid advertising to achieve your goals.
Conclusion
The digital marketers who have the above mentioned skills or have the will to develop those skills, can always do better digital marketing than others.
